This single comes with a strange providence, as baffling as the tapestry of samples- phone vibrations, ringing cash registers and neighing horses- that make up its chorus. Some sources claim Major Lazer is a one-armed Jamaican war veteran with a fondness for dancehall reggae, others that he is a cypher conceived by producers Diplo and Switch, to prey on the macho-hungry market of males aged 14-20. Regardless, Lazer’s tunes are supremely conducive to dancefloor grinding, and the steadfastly genre-defying ‘Hold the Line’ should find a home on the twitchy club scene. The video, also, must be seen to be believed, a Commando Comic manifesto of killer rap prowess, doubly serving to advertise the Major Lazer range of action toys. What is abidingly clear is that the world of rap/reggae/electro-sampling-dancehall has found its new hero. Men want to be him, women want direct exposure to his laser.
