‘We knew nothing about the personal care industry, we just knew it was very wasteful,” says Allon Libermann, design manager at Form Us With Love.
And so, he and his team set about creating the Swedish studio’s new sustainable personal care brand Forgo.
Aimed at permanently dispensing with the plastic bottle of handwash, they have subtracted the water leaving a powder substance in paper sachets.
It’s a subscription-based service and your starter pack includes a reusable frosted glass bottle made in Portugal.
They are currently running a Kickstarter campaign until March 25. For €35, you can bin the plastic and select from three scents – neutral, citrus and wood.
Of course, soap exists too.