From her Bronze Lion winning ‘Ideal Man’ advert for GQ a decade ago to her latest ‘Dream With Us’ for Nike, Omagh-born and Trinity-educated Aoife McArdle has established herself in the firmament of highly sought-after commercial directors.
After her debut feature Kissing Candace’s release last year, McArdle cosies up with the colossus that is Nike. ‘Dream With Us’ looks as expensive as it cost and is the follow-up to ‘Dream Crazier’, their Serena Williams narrated ad.
Pumped with inspiring messages and a rising soundtrack, it centres around their sponsorship of FIFA Women’s World Cup and a strategy to grow their appeal to women. It ends with the message that “the craziest dream of all is the one that starts a million more.” McArdle’s work will surely inspire many more.
Image Credit: Alex Morgan
