Lady Gaga and Beyonce - purveyors of puerile porn for pervs? Pull the other one.
March 16th, 2010
posted by Ciaran Gaynor
“The video for Telephone is sexist!”, declare some cultural commentators who don’t realise how far women in the music industry have come.

Beyonce in a still from the Telephone promo clip.
It has the event feel of a late 80s Michael Jackson video. Beyonce hasn’t been in a pop video this good since oh over a year ago in Single Ladies, and it’s Lady Gaga’s best video since her last one. Not that this is a criticism. The impeccable standard of promo clip we’ve become used to from these unassailably great female pop stars is met once again, but the video for Telephone has prompted more than one critic to ask “Is it sexist?”
Is it bollocks.
It’s certainly not misogynistic. Sure, men come out of it looking like dickwads, but women do not suffer at the hands of men here. In fact at the outset of the video Gaga gets to address the unwarranted attention her nether-regions have garnered at the hands of people who are wont to wonder “ooh what’s that slight bulge between her legs – is she really a bloke pretending to be a woman for a lark?” Now that might well be sexist.
It’s difficult to think of two women in the music industry who are more in control of what they do. If sexual politics can be reduced to the individual in this way, then one must concede that Beyonce and Gaga are both doing very well thank you in an industry (i.e. rock n roll) which has been mired in sexism from day one. Things might be improving since the days when female pop singers like Alma Cogan and Helen Shapiro had to be thankful to be allowed on a stage in the first place – Lucy O’Brien’s never-surpassed book on women in rock pop and soul She Bop tells the story of the decades long battle women faced in just making music on their own terms. The superstar statuses of Beyonce and Gaga – both female artists who are completely in control of their careers – cannot be pooh-poohed away because there’s a bit of flesh being flashed in the Telephone clip.
If one baulks at the representations of women in the video it must be said that firstly, this isn’t the porn industry; the problem with that industry is its tendency to depict women ONLY as objects of male sexual desire (although there are more and more women making porn for women, but there’s not a lot of it about. I know because I’ve asked sex-shop owners about the subject in the interests of “research” BECAUSE THAT’S THE KIND OF GUY I AM). The world depicted in Telephone isn’t going to spill over into reality. There won’t be marauding pop divas rushing through the streets murdering men and snogging passing women as they embark upon the Highway to Hell as a result of this video receiving worldwide exposure. The other major problem with porn is how women from troubled backgrounds get sucked into it; women with drug addiction issues, women who have suffered physical or mental abuse, women who have suffered poverty. There is a danger of women getting lured into the sex industry when those sorts of conditions are in place, but Telephone is a pop video – hardly a cultural artifact of comparable social menace for a kick-off. The vid for Telephone is more akin to that of Madonna’s Justify My Love or even to Grand Theft Auto (often accused of sexism but, like the Telephone video, actually a rather witty, clever and misunderstood piece of work).
The 9 and a ½ minutes video for Telephone is notable for several things including: 1. the pair of sunglasses made out of lit cigarettes. I don’t even smoke and yet I want a pair. 2. Lesbianism – but not the kind alluded to frequently in Loaded magazine (which incidentally responded to Gaga’s rise to fame with a feature called “Lady Gaga: Minx or Moose?”). This isn’t teen wank material. 3. A bizarre TV-cookery section. 4. Lots of conspicuous product placement. Yeah, take THAT so-called “Bill” “Hicks”. 5. Lots and lots of vibrant colour – this adds to the cartoonish atmosphere to the video, and that feels like director Jonas Akerlund’s way of saying “IT’S JUST A POP VIDEO, IT’S NOT REALITY - OK?”. 6. A nod to Thelma and Louise – always a reference which gets pulled out of the hat when you want to ram home a message of women getting one over against men. It might be a bit hackneyed but that’s only because there are bugger-all examples of pop culture that are so bravely and openly pro-feminist. 7. Lots of ridiculous, and to be fair, fantastic costumes. So to recap; lesbianism, consumerism, cookery, female revenge fantasy movies, designer clothes – isn’t it abundantly clear that this video is, if anything, a witty snapshot of “post-feminism”; that ideological position which declares that the modern woman can fight for equal rights, equal pay and so on and still BUY SHOES. It’s depressing and bleak (was it for this that Emily Wilding Davison threw herself under the King’s horse at the Derby in 1913?), but it isn’t “sexist”.
Or maybe it’s just Gaga and Beyonce having a laugh. Yes, that’s the one.









