Fashion Wednesday Goes Deep Purple
March 10th, 2010
posted by Roisin Kiberd

What do knee bruises, Roman emperors, Kelly Osbourne’s hair and that stuff that Lil Wayne drinks all day have in common? All of them are purple, which so happens to be a key trend for Spring/Summer 2010. Whether its Zoe Saldana and her frou-frou violet Oscars dress, or the gorgeously designed Purple Diary blog belonging to French style bible Purple Magazine , Prince’s style signature is cropping up all over as this season’s favourite shade.

Zoe Saldana rocks purple on two different occasions
High street basics this spring range from dark mulberry to palest pastel lilac; check out these cute tattoo-print sweatshirts from Illustrated People, and the American Apparel onesies in dark mulberry (not for the lycra-shy, but ridiculously, ridiculously comfortable and versatile). Those with empty wallets can still work the trend on fingers and toes with Model’s Own lilac nail polish, a mod pastel shade of matte lilac.
Converse’s patent purple hi-tops (on net-a-porter.com ) are a nice touch, uber-practical but unusual for everyday, while glamorous geeks should definitely check out this Timex ‘Trippin’ purple watch, chunky, bright, brash and plastic. Also, take a look at MAC’s Spring line; the Canadian colour genius have translated the trend into the Spring Colour Forecast line of glassy nail laquers, and splendid tinted lipglass called ‘Purple Rage’.
Uniqlo’s ridiculously well-priced jeans (Japanese denim, oh yes..) come in a great pastel purple shade, cut super-skinny with a mid-rise waist. And Hollywood brand Gypsy 05 , beloved of starlet types like Taylor Momsen, are taking orders up ahead for this gorgeously wafty tunic dress in lilac silk . Featured in their creepy Wonderland-themed campaign (pictured below), it’ll be a spot-on look once the sun comes out.

The shops are full-up with purple accessories; we’re currently swooning over the Mulberry Alexa clutch, in tacky-chic vinyl but with elegant hardware details (if you’re extra lucky you’ll also have matching ballerina flats!). Cheaper but equally chic, there’s this Sonia Rykiel tote in a loud neon leopard print with a super-functional size, big enough to lug around a laptop.
And at even cheaper there’s this Marc, we mean Marks and Spencer’s clutch bag, patent leather, structured with a chain handle and a vivid fuschia colour (OK, so this isn’t strictly purple, more of a pink, but at £25 it’s too good not to be mentioned!). On the jewellery front there’s Lanvin’s sweet charm bracelet, naïve-chic but with a lofty price tag, and Vivienne Westwood’s purple heart on a chain. And what’s a Fashion Wednesday without a pair of Topshop wedges? These ones come in an uber-fashionable pale purple, chunky and perilously high, and look something like what figure-skaters of the future would wear on their feet. Which can only be a good thing.
Of course if you really want to rock the trend and take the purple haze fashion-forward (without going for a full-on Prince-style mauve tailoring..), you should follow Kelly O’s example and go for purple hair. Fudge, neon hair purveyors to the stars, have the best crime-against-nature shades; for violently violet locks, try their ‘Blueberry Hill’ or ‘Raspberry Beret’ colours to give your granny’s purple rinse a very modern update.













